Carla is our consumer-facing car finance brand. We generate people actively looking for car finance through our own Google and Meta advertising, bring them into the Carla website, collect their details through our qualification journey and only send enquiries that match the criteria agreed with your business.
Carla is designed for established firms with salespeople ready to work fresh enquiries.
Choose the realistic volume your sales operation could properly handle.
This helps us understand how your operation handles new enquiry volume.
We can send them directly or contact the applicant first.
Tell us the geographical coverage of your business.
Our current partner programme is designed for businesses with a dedicated sales team and capacity for at least 150 additional enquiries per month.
Carla is designed for proper sales floors with the people and infrastructure to work fresh car finance opportunities consistently.
Dedicated sales teams already working fresh Carla car finance enquiries.
Our model is designed around teams that can respond quickly and properly work meaningful monthly volume.
We focus on what happens when the enquiry reaches the sales floor — not clicks, impressions or vague marketing metrics.
One established partner is currently taking approximately 860 new car finance enquiries each month.
Another partner took 290 fresh Carla enquiries during its most recent month.
This partner initially started with only 50 enquiries per month.
Carla is the consumer brand. We run the advertising, attract the applicant, collect the information, qualify the enquiry and then deliver matching applicants into your sales operation.
We run Carla's own Google and Meta campaigns to get in front of consumers actively looking for or considering car finance.
Instead of buying a random data list, the consumer arrives on our own Carla-branded car finance website.
The applicant works through a detailed multi-step car finance questionnaire and provides the information required for us to assess the enquiry.
Before supply begins, we agree the criteria your team wants. Applicants that do not meet those agreed criteria are not supplied as matching enquiries.
A matching enquiry is supplied exclusively into your sales operation rather than simultaneously being sent to multiple buyers.
If you want the live-transfer model, Carla can make initial contact and transfer the applicant directly into your sales team ready for the conversation.
Using a 75% finance-approval assumption and 70% funding rate from approved applicants, here is the illustrative journey.
Qualified enquiries supplied into your sales operation.
Approximately 112.5 finance approvals from 150 enquiries.
Approximately 78.75 funded deals from the approved applicants.
Rounded illustration based on those conversion assumptions.
Using 78.75 funded agreements × an FCA diagnostic-report mean commission benchmark of £763.30 per transaction.
You can absolutely generate your own enquiries. The difference is who takes on the marketing work, advertising spend, funnel build, qualification and optimisation required to produce them.
| What needs doing | Carla | Generate It Yourself | Typical Ad Agency Setup |
|---|---|---|---|
| Google + Meta campaigns | Carla manages and funds the consumer acquisition used to generate the enquiries supplied to you. | Your business builds, funds and manages the advertising internally. | Agency normally manages campaigns; the client commonly funds the media spend. |
| Consumer brand & landing journey | Already built around the Carla consumer-facing car finance brand. | You need to create and maintain the website, funnel and positioning. | Depends on scope. Funnel creation may be included or charged separately. |
| Creative & optimisation | Carla handles the advertising creative, testing and acquisition optimisation. | Your internal team needs the skills and time to test and optimise continuously. | Usually handled by the agency, subject to the service agreement. |
| Applicant qualification | Criteria agreed with you before supply. The Carla journey collects and filters applicants. | You need to build the form, rules and automation yourself. | Depends on the campaign and agency setup. |
| What you pay for | Enquiries that meet the agreed supply criteria. | Media, technology, creative, staff and testing whether campaigns convert or not. | Commonly agency fees plus media spend; exact arrangements vary. |
| Lead exclusivity | Enquiries supplied to your campaign are exclusive to your operation. | Fully controlled by your business. | Depends on whether the agency runs campaigns solely for you or sells leads. |
| Live transfer option | Available — Carla can make initial contact and transfer the live applicant. | You need your own contact team or call centre process. | Not normally inherent to media management; depends on the provider. |
| Your team's main job | Work the opportunities and close the deals. | Build the marketing machine as well as operate the sales machine. | Manage the agency relationship and then work the resulting leads. |
Keep your existing sales process or let Carla make the first call for you.
Once an applicant meets your agreed criteria, the exclusive enquiry is supplied directly into your operation.
Want your salespeople spending more time on conversations? Carla can make initial contact before transferring the applicant.
Complete the short partner check. If your operation looks like a fit, you can book a free Carla Partner Call.
Check Partner Availability →